
About
I LOVE what I do and always have. Humans, women especially, are powerful and magical. it is my honor to work with and make your creative dreams a reality. I am delighted that you are here.
Makeup is an accessory.
It should be fun and interesting, always.
As women, our worth and self-perception rely so heavily on our looks and makeup is a massive component of the equation in this society. My mission for my consulting clients is to nurture healthy relationships between makeup and humans, foster a foundation of beauty based on health first - products second, help guide you through the saturated sea of products, and teach you how to use them!
For my makeup artistry and commercial clients, I offer a truly professional makeup artist in Chattanooga, TN with the skill, background, professionalism, and work ethic that you’d expect in a larger city.
All that aside I endeavor to be kind, exude positivity, create beautiful art, teach others to heal, and invest in the wellbeing and happiness of my clients; design, makeup consulting, big or small.
After 10+ years of doing makeup, I have developed a novel vision for my artistry. I believe in freckles and lines. I believe in dewy, fresh skin that looks like skin, eyebrows that look like eyebrows, lashes that look like lashes, and humans that look like humans. I believe makeup is an accessory, never a mask. It should be fun, always, and interesting, always. If you’d like help with your beauty routine and makeup wardrobe, let’s work together!
Hello friend, I am Gabriella.

“Let me get it for the Gram!”
Quick fire get to know me
Plant whisperer.
I LOVE roller skating (my skate name is Sunshine).
Cappuccinos & Negronis forever.
Favorite author: Anne Rice.
“News” is not my jam.
Sci-fi is.
Birkenstocks and expensive blazers.
Neri Oxman and yungpueblo are life.
I have two fancy handwriting styles.
I am obsessed with white flowers.
Cleo Wade is my doppelganger.
Capricorn or Cancer rising if that matters.
My enneagram number changes seasonally;).
Santal 33.
I detest capital “G”s.
Call me if you want to bounce your dreams off of another brain.
Rap is my favorite but My Jim james holds my heart.
bittersweet symphony.
Better in person than on paper, hands down.
I LOVE PEOPLE.
and animals.
and anything living.
NO COCKROACHES.
I love talking about myself, so if I missed anything, just ask.

Background & Experience
I stumbled into makeup at a very young age. Each woman in my family has always had an eccentric taste and an unhealthy relationship with makeup. My mother and mamaw were no exception. Of all the iconic women in the world, I always think of them when I think of blue eyeshadow and red lips! They both loved that look and my Mamaw rocked it most days of her life. Safe to say, it runs in the family. Artistry and design in general do. I am among incredible painters, sketch artists, calligraphers, knife makers, and am a painter myself. Between watching Martha Stewart put a room together, my aunt paint rocks, my mother paint her eyes, and my uncle sketch buildings and carve jewelry, I have always had an innate flair for design and artistry. It has been a gift and skill that I have nurtured and enjoyed not only as a profession but also as a hobby.
I am a native Chattanoogan! I study Interior Architecture at UTC and have had a season or many studying arts, nutrition, biology, and natural medicine at various universities in the area and on the other side of the country.
I am also a United States Army Veteran. I served my country as a Chemical Biological Radiological Nuclear Specialist. That was my actual job title. For all my fellow battle buddies, that’s a 74 Delta, Hooah!
My professional makeup career started ten years ago with Chanel. It was a HUGE deal to me then and, looking back, the best decision I ever made for my career. It exposed me to EVERY kind of woman. Taught me deeper empathy and accelerated my artistry skills. I later went on to be a regional artist for the brand, working events and traveling locally.
Outside of Chanel, my freelance career took off. Before I knew it, I was working weddings, music videos, photoshoots, and cranking prom girls out like no one’s business.
As my time with Chanel came to a close, I decided to dive deeper into skincare and took a position with Philosophy as a skincare representative and advocate for the area. I remained with the company as I pursued my interests in health and nutrition at Bastyr University.
When that chapter ended I returned to Chattanooga, worked a few freelance gigs, took an artist position with Bobbi Brown Cosmetics, then chose to take a step back from the industry and find my purpose.
I had the privilege of working with Melanie Casey Jewelry as her Director of Digital Design & Marketing (left field or what!?). Did I learn business? DUH! And from such a powerhouse! The lessons she personally and professionally taught me have proven potent and absolutely priceless.
During my tenure with MC I discovered two passions/hobbies that turned into more professions! I am a roller-skating wizard and killer graphic designer!
My MC chapter found its close and I felt art and health pulling me. My makeup and digital design businesses were birthed into existence. As my makeup career has evolved and I have tailored it to my skills and needs, consulting has been my greatest passion. So, I decided to pair down to consulting only and fill my itch for the artistry portion through my best friend’s business as an artist on her team, Jessica Eubanks MUA.
I am a proud graduate of Co.Lab’s Co.Starters Cohort.
So here I am, neurodivergent, small business consultant-Graphic Designer-Roller Skater-Makeup Artist-Entrepreneur-beauty consultant.
I am BACK with more effervescence, business savvy, tenacity, and charisma than ever!
Time for some name dropping!
I have worked with…
Mattie Waters
Talent
Jules Downum
Talent
Sean Geer
Director
Gregory Williams
Cinematographer
Billy Willis Photography
Photographer
The Dance Cartel
Talent
The Turnbull
Venue
Thicket Floral Design
Floral Designer
ReGeered Media
VFX / Matte Painting
Our Ampersand Photo
Photographer
Sara-Anne W.
Photographer
Rachel Petrillo
Producer
Eve Maret
Composer
OK Crowe Photography
Wedding Photographer
Tim Cofield
Cinematographer
Billy Willis Photography
Photographer
Dance Lab
Talent
Lorna Yousif
Hair Stylist
Becca Paschall
Photographer & MUA
Julie Holder Photography
Photographer
Oakleaf Cottage
Venue
Cornelius Heard
Talent
Summer Eller
Hair Stylist
Kristen Morton
Hair Stylist
Maddy Talias
Photographer
Shaun Cox
Wedding Planner & Officiant
Southerly Flower Farm
Botanical Artist & Flower Farm
Powell Market
Market & Venue
Ramblewood Events
Event Planning & Design

Experience
Chanel Makeup artist
2011 – 2015
freelance makeup artist
2011 – present
philosophy skincare consultant
2015 – 2016
bobbi brown makeup artist
2016 – 2017
In case you missed it…
I was published!
on a COVER!
Hop over to Becoming One Magazine to see all of the magic!
"
..she is one of the few artists I know whose blending skills are up to my standards!
/ Jessica eubanks, MUA /
